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Aspen Digital
A Make-or-Break Year for Trust in American Democracy
Lessons from the Third Annual Local News Summit
April 23, 2024
Workstream
Topic
- Democracy
- Journalism Sustainability
- Local News
- Trust
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EmailMargaret Sullivan at the Local News Summit. Photo: Jessica Yurinko.
Guardian columnist Margaret Sullivan, the executive director for the Craig Newmark Center for Journalism Ethics and Security at Columbia University, made the stakes of the 2024 election clear.
“Democracy is on the brink.”
– Margaret Sullivan, Guardian Columnist
Sullivan cautioned that news organizations and journalists need to do more because “we’re not getting through to people” when it comes to the stakes of the election. The path forward is built on strong newsroom leadership, relentless self-scrutiny, and collaborative innovation, she said.
Errin Haines, The 19th’s editor-at-large, advised journalists to stop prioritizing access-journalism and to remember that voters are human.
“Elections are about choices, and we need to understand why certain people are making theirs. At the end of the day it doesn’t matter if [journalists think voters] are good or bad, it’s about how they’re going to vote.”
– Errin Haines, The 19th’s Editor-at-Large
Haines encouraged local news organizations to get closer to their communities.
Summit participants shared examples of how local outlets are putting these ideas into action and opportunities to advance the field:
- Projects like Documenters, which trains and pays local residents to report on government meetings, are engaging communities from the ground-up and making government more accessible.
- There has been increased collaboration between local and national news organizations to cover important stories in a way that is additive and not extractive. For example, ProPublica’s local initiatives pair on-the-ground expertise of local news organizations and the investigative know-how and resources of the nationally focused nonprofit newsroom.
- Publications are aiming to disentangle their coverage of local events from the polarized national political framework,
- Outlets are considering the language they use and how certain words resonate with audiences. For example, speakers shared that “democracy” tends to resonate with more liberal audiences while conservatives respond more strongly to “community.”
- Tools like THE CITY’s Meet Your Mayor quiz, which has been repurposed by outlets around the country, help voters focus on issues and make actionable decisions about how they plan to cast their vote.
- Projects like Philadelphia’s Every Voice, Every Vote have partnered with religious institutions, civic groups, and neighborhood organizations to ensure that voters have reliable information. Organizations like Scalawag are also turning to influencers and other trusted individuals who can help deliver information that resonates with audiences.
A.I. for Journalism
“[Monumental tech developments] broke down walls and gave power for creativity. People are using AI in the same way,” said Trei Brundrett.
Grow and Retain Staff
“It shouldn’t be about how cheaply you can do it, but what you can do to support the staff and community,” said the founder of Lookout Local.
Vivian Schiller
V.P. & Executive Director
Vivian Schiller joined the Aspen Institute in January 2020 as Executive Director of Aspen Digital, which empowers policymakers, civic organizations, companies, and the public to be responsible stewards of technology and media in the service of an informed, just, and equitable world.
Jim Friedlich
Executive Director & CEO, The Lenfest Institute for Journalism
Jim Friedlich serves as Executive Director & CEO of The Lenfest Institute for Journalism, an innovative nonprofit organization that supports local journalism in Philadelphia and nationwide.